Last week Ministry of Sound released a new brand identity, gone are the name Ministry of Sound, gone is the iconic gate and gone is the crown which sat atop the logo. Whilst the logo has been completely revamped, they have decided to keep one aspect of the old logo alive to combine elements of the past while looking forward to the future. Personally I’m not too sure this rebrand was even needed, maybe a change of font… What the new logo does give though is the chance to develop the brand further.
So here it is, the two triangles represent the letter ‘M’, designed to coincide with Ministry of Sound’s 25th Birthday celebrations.
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