A guest post by Josh is a print design enthusiast, currently based in the UK. He has a passion for all things colourful and loves any designs that make use of his favourite colour (blue).
Flyers are everywhere. If you run a brick and mortar business, you’re probably sick of getting flyers pushed through your door every single day of the week.
While printed flyers can be one of the best marketing tactics for a business, the majority of flyers that we see on a day-to-day basis are far from creative. They usually just feature bog-standard stock photography and uninspiring font choices.
So, if you’re looking into creating an eye-catching flyer for your business and want to ensure that you get the ROI you deserve, take a look at the flyers below for some serious inspiration.
1 – Cook&Book
Cook&Book is a bookstore located in Brussels, Belgium and this flyer was created to advertise a themed Christmas market.
The creator of the flyer was a French graphic designer named Julie Joanny, and as you can see, it features a super creative (and somewhat unlikely) design.
It’s designed to look like a themed Christmas jumper. However, for whatever strange reason, the Christmas jumper appears to have knitted shark designs on it. Whatever the reason may be, it seems to work.
As you pull on the collar out of the jumper, an orange flyer is revealed with more details about the event.
2 – Tracy Chapman
This flyer was created to advertise an event at The Fillmore on August 21st and 22nd 2009.
Clearly, it is one of the more creative flyers out there and features a somewhat whimsical design that – although rather simplistic in it’s appearance – creates a vision of the quirky event to come.
The flyer is kept pretty minimalistic; it features very little aside from the main details and a beautifully designed guitar neck illustration. It works perfectly though.
3 – Mehrblick
Mehrblick is an electronic music festival that takes place annually in Germany.
As you might expect from such an event, it has a clear target demographic of relatively young, creative, electronic music lovers.
The quirky design of this flyer caters perfectly to such an audience, while also offering all of the details one might need in order to attend the event.
Despite being largely colourless, the design is extremely eye-catching and manages to attract your attention from a distance, just like a good flyer should.
The CSUS Spring Show is an event organised by California State University on behalf of its students.
In 2011, the university commissioned Christine Jackson – a Sacramento-based designer – to create this flyer in order to promote the event.
It’s a relatively simple design and much like the flyer featured above, colour has been used rather sparingly.
The threading effect of the design is supposed to demonstrate the connectivity of the various departments in the university. The back of the flyer is similarly designed, and offers further details about the event.
5 – Drop Inn Hostel
Although the shapes of most flyers are quite consistent with one another (i.e. a relatively standard rectangular shape), who says that flyers all have to be the same shape?
The Drop Inn Hostel has gone against the grain with this clever flyer design that has been designed in the shape of the letter “O”.
The flyer reads, “We dropped our ‘o’. Drop Inn and return it to us”.
Despite having such a small surface area for any other information, the flyer manages to pack on all of the details needed including the address, bus routes and more.
6 – Joanna Kosinska
Joanna Kosinska is a graphic designer based in the UK and clearly, she’s done a great job of showcasing her creativity with this flyer.
The flyer is actually quite large (A3) and folds out to reveal more information. The front cover is a beautifully illustrated design that really grabs your attention, while the inner pages of the flyer are simple, clean and present a clear message.
One side of the flyer tells you a little more about Joanna herself, while the other offers a sort-of condensed version of her portfolio, showcasing some of her favourite work.
Manage Your Day-to-Day is a book by 99U, which talks about the way we currently work, and how things need to change.
To promote the book, a few designers from Behance created this folding flyer that – as it unfolds – aims to teach you more about the book.
The inner pages contain more information about the book itself but when the flyer is fully unfolded, it features a motivational quote in large, bold letters.
The aim here is to offer something of lasting value in the flyer itself; when fully unfolded, the aim is for the flyer to be used as a poster rather than a flyer.
8 – Muah
Muah is a festival that takes place in August each year and to promote it, the Czechoslovakian design studio, Anymade, was hired to produce this flyer design.
It’s a rather experimental flyer and the layout is far from ordinary, but somehow, the design just works.
A lot of effort went into the design of this flyer too; it features a custom typeface and was printed in a limited edition run featuring this beautifully crafted colour combination.
It’s certainly eye-catching, even from a distance.
We’re not 100% certain what this flyer is promoting exactly (as we don’t speak German), but we’re guessing it has something to do with bikes (good guess, right?).
The interesting thing about this flyer is that the imagery is completely black and white; the only colour on the flyer comes from the large text printed over the image and the headings on the back.
This somewhat odd design choice seems to work, as the flyer is extremely eye-catching. It’s also highly readable thanks to the use of white space on the rear of the flyer.
10 – Stampede
Stampede is the name of a “rock night” at a club in London, UK. It takes place every Monday and as with most club nights, great promotion can make or break the night.
This beautiful flyer was created by Michael Higginson, the Creative Project Assistant for the event, and features a grungy yet refined design.
The horse design on the flyer was actually created solely from circles of varying sizes (you can see the design process on Behance) and results in an eye-catching centrepiece.
Aron Jancso created this stunning flyer design on behalf of Portfolio Points – an event taking place in Budapest Hungary – in 2011.
Aron specialises in typography design and clearly, it shows. The flyer itself features one of Arons unique typographic creations, which serves as the main focal point of the design.
The rest of the flyer is relatively basic, which allows the typography to serve as the main eye-catching feature.
It’s colourful, quirky, and exceptionally creative.
12 – Isometric Exhibition
The Isometric Exhibition takes place in Paris, France for a period of 2 – 3 weeks every year.
This flyer design plays on the subject nature and title of the event by incorporating “isometric” features into the design, giving the flyer a sort-of 3D effect.
The rest of the design is relatively plain and understated. Despite being large and clear, the typography is a plain sans-serif typeface that purposely doesn’t detract from the main focal point of the design: the isometric illustration.
13 – Prism
Prism commissioned Emphase Sarl, a graphic designer based in Switzerland, to create this extremely clean and modern flyer.
The flyer makes excellent use of high quality imagery without looking too cluttered. This is thanks to the creative use of shapes to help split up the various sections of the design.
The designer also makes use of one typeface, Helvetica, to create a consistency throughout.
This flyer crops up time and time again as one of the most creative flyers out there, and it’s easy to see why.
14 – Renegade Craft Fair
Renegade Craft Fair regularly creates exceptionally creative flyers, but this one has to be one of their best.
As you can see, the flyer has been designed to represent a woolly hat. On the woolly hat, the flyer presents all of the details about the sale (i.e. when it starts, where it is, what’s on offer, etc.).
It’s a very simple design, but it captures your attention with ease. The typography that has been used is elegant yet fun, while the light blue background further ensures that the flyer grabs your attention from a distance.
15 – Lamania
Alex Tass, a graphic designer based in Bucharest, Romania, created this flyer a few years ago for a clubbing event.
As you can see, the main focal point of the flyer is the “coloured heads” design. While the rest of the flyer is relatively plain and understated, the colourful heads are extremely bright and really grab your attention.
What’s more, the heads also appear to be illustrated on top of lollipop sticks. This quirky design certainly helps to pique your curiosity.
Article Source: graphicdesingblog – Tara