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Chorley FC are proud to announce Iced as our official graphic design partner. The company, based on St. George’s Street have recently helped with numerous tasks and built a relationship with the club over the years. Recently they’ve worked on various jobs including design of the latest commercial brochure, email signatures, 1883 Lounge branding and updating the match day programme. Director, Kev Hoyle said: “We really enjoy helping our local …

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Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today’s Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives. Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat …

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For more than a decade now the web is continuing to invade every area of our daily lives. From professional workplaces to home entertainment, to on the go help to our connected automobiles,  the web invaded almost everywhere. Naturally, web development is subject to much interest from all stakeholders. While businesses want it to help business conversion, this website development company find the heat of competition when it comes to engaging audience. …

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I’ve had conversations with two design business owners recently who revealed where their confidence comes from, and I wanted to share the interesting findings. The consensus suggested confidence is a result of action, their doing something, not waiting around for it to strike. People create their confidence and are in control of it. The first conversation I had was with the owner of a business which has been around since 1986, …

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The bounty of cheap behavioral data available today is a boon for marketers. Columnist Brian Massey explains how to take advantage of this cheap data to develop an effective landing page. I believe that cheap behavioral data will fundamentally change the way we do online marketing. How would this look for something as straightforward as developing a landing page? Below I’ve outlined nine studies — all of which can …

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Why should marketers care about Twitch? Columnist Chris Kerns takes a look at the growing live-streaming phenomenon and how marketers and brands can take advantage of the channel. Before you market to an audience, first you have to find them. Most marketers have their favorite channels — ones that have worked for them in the past, or where they feel most comfortable with the lingo and standards. But as time …

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When faced with a quieter period, you’ll undoubtedly dedicate some time to your marketing. Whether you’re selling your crafts online or hoping to land your next design project, you’ll want to make people aware that you’re open for business. From improving your website so it attracts more customers to boosting your videos or social updates, the following fresh marketing tools should help you enjoy a successful 2017. 1. Crazy …

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Giving out their recipes, doing crazy marketing stunts, and receiving MBE’s are just a few reasons why Brewdog have hit the headlines. Our digital marketing experts at Exposure Ninja look into their secrets of success. It was a typically cold British Tuesday morning when us digital marketing experts at Exposure Ninja were sat around our laptops with our much needed morning coffee. We started talking on our communication channel, Slack, …

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On-page SEO is no longer a simple matter of checking things off a list. There’s more complexity to this process in 2016 than ever before, and the idea of “optimization” both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you’ll need for on-page SEO success going forward. Click on the whiteboard image above to open a high resolution version in a new …

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In the 21st century, it’s impossible to play down the importance of having an effective online presence. Online branding is vital in building awareness of your business as well as being, and a great tool for making you stand out amongst competitors. Your online brand will be the first impression many potential customers get of your business so you need to get it right. Luckily, there are a number of …

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Let’s face it. None of us have time to focus on social media marketing. There simply aren’t enough hours in the day to tweet or share updates on Facebook. Not when there are bills to pay and clients to serve. But you’ve got to keep yourself active because you’ll still want to benefit from that essential content and conversation, where you can build relationships and attract new business. So how …

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Social media is one of the fastest changing industries out there. Sometimes a cutting-edge technology changes the social game, or an old idea (e.g. virtual reality) gains viral popularly. Either way, the results always have a huge impact and 2017 will be no different. Here are five social media trends that will dominate 2017. 1. Social messaging When people discuss social media, there always seems to be more focus on …

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Social and digital marketing have hit their stride — and now that everyone is back from winter break and settling in to the new year, it’s time to review the lessons learned from last year, and look forward to what’s needed for your company to shine in 2017. From the evolving world of artificial intelligence to expectations of instant communications, Stacy DeBroff, CEO and founder of Influence-Central, shares her take …

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What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects. Peter Minnium on December 30, 2016 at 10:38 am – Marketing Land   Dr. Herbert Simon, the Nobel prize-winning psychologist, coined the phrase “poverty of attention” back in 1971, at the dawn of the information age. “In an information-rich world,” he said, …

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