News

As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites.

Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.

One Website, Many Devices

One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.

Let’s take the following example. Someone searches for a product on their smartphone during a lunch break at work. They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when they get home. Except, when they get home, they will use their desktop instead of their smartphone.

If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone. On the other hand, if the site is a dedicated mobile site, this person will become frustrated with the fact that they have to locate the desktop version of the site, and find the product all over again.

Iced are proud to announce that they have now been officially accepted as accredited members of RAR+ and UKWDA. Their acceptance into these programs are a direct result of their impeccable customer reviews and ratings. Since their business launch, Iced have specialized in providing businesses with graphic design, web design and multimedia creation. Their services are both high-quality and affordable, and their success is largely related to their outstanding customer service.

RAR+ and UKWDA only accept agencies with extremely high rated feedback, and as such, acceptance into these programs shows just how much previous clients love Iced, quite literally. Iced have a specific focus in keeping their new and current clients happy. In fact, customer service and great audience retention is their first and foremost goal. They always strive to go the extra mile to ensure that custom-tailored solutions are put in place to help grow businesses. In some situations, Iced are also prepared to learn and source solutions for clients, even if they don’t regularly offer such services.

From graphic design, to complete web design solutions, Iced are able to put businesses onto the internet, and give them the exposure and brand recognition they deserve – all at an extremely affordable price.

Newly added to our client list (April 2013):
KBC Restaurant, The Balloon Shop, Phoenix Contracts, Paws 4 Thought, The Wellness Partnership and Loan Spotter.

Live clients:
Nutrologie, RPL, Harper Brooks, Me V Mortality, PARKAIR®, Washingborough Hall Hotel, Home House Estates, Head Office Salon, Educata, Tom Parker, Beauty in the universe, Hartleys jewellers, RB training solutions, Surestart, UCLAN, Debt solve direct, Playstriker, Flawed, Huddle marketing (previously Stage 9), Shoestring marketing, Seaview holiday park, Als diner, Qualicut engineering, Northern spark, Greenlands sports village, Express gifts, Abram ashton, Stay cool, Preston trampower, Sala hair, Emma ward.

Previous clients:
Invalifts, Reach marketing, Sofrito’s restaurant, Coach & horses restaurant, Conditionme, Care business network, Physique gym.

We are proud to announce that Iced got its first feature within the July/August edition of Lancashire Business View.

To help Britains startups, we are launching our new Startup Business Design Packages.

We are pleased to announce our new packages start from as little as £399. Each package is bespoke (we do not use templates) to the client and include a range of graphic, email, print and web solutions.

Our full package details can be found here:
http://www.icedgraphics.com/startup/

The Iced designed Parkair site was featured in the March/April 2012 issue of Industrial Plant & Equipment magazine.

The feature article read:
Online Hub
Pneumatic and hydraulic reseller brand, Parkair, is being given its own online hub in the form of a brand new website at www.parkair.uk.com. The connection specialist has developed the site specifically to promote its dedicated resellers, products and services across the UK.

Iced won the pitch to design and maintain a new website for pneumatics and hydraulics company Parkair late in 2011, to promote the brand to potential new distribution partners, ready for their new product catalogue launch in January 2012.

We followed Parkair’s marketing teams brief to create a dedicated website for the brand and its existing distribution partners and to market joining the network to new business’.
Proving a success and helping land new companies, the website was featured in a review in Hydraulics & Pneumatics trade magazine in March 2012.

The website received glowing praise in the editorial. The interactive branch map and modern and eye catching design really impressed the industry experts at Hydraulics and Pneumatics magazine. (http://www.icedgraphics.com/?portfolio=parkair)

2012 certainly started with a bang for Iced, with us winning three new pitches:

Following on from our successful e-marketing campaign work for the UK’s leading Pneumatic and hydraulic specialists Tom Parker Ltd, we have won the pitch to re-create their full product catalogue into an interactctive cd, with full corporate branding. We will also be re-branding the interactive catalogue for their distribution partners around the UK with their bespoke catalogue cover and pages. This will enable customers to have quick access to their full product range of over 30,000 items and will be cost effective to send out to potential customers as a targeted direct mail campaign. (http://www.icedgraphics.com/?portfolio=tom-parker)

We were also awarded the job of designing a new promotional brochure and fully functional CMS website for Washingborough Hall Hotel. The trip advisor rated number one hotel in the Lincoln area, has been lovingly restored over recent years and now wants to further promote themselves to potential guests and as the perfect wedding or event venue. The attention to detail in restoring period features at the hall, exquisite decor and top class restaurant make this a hotel you should definitely visit. (http://www.icedgraphics.com/?portfolio=washingborough-hall-hotel)

A new client who have also joined Iced, are London based, House Home Estates. We have won the pitch to design and create their weekly e-marketing campaign, promoting beautiful homes for sale, in and around the London area to their targeted client base and potential customers. (http://www.icedgraphics.com/?portfolio=home-house-estates)