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Whether it is a signup flow or a multi-view stepper, forms are one of the most important components of digital product design – so you need to design them so they work effectively on mobile devices. Here’s how… Vertical scroll A single column layout works better Regardless of the device size, the easiest way to complete a form is in a linear fashion. Multiple columns disrupt a user’s momentum (the …

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We’re not going to bore you with the details of how to create a website. You’re obviously too savvy to be taught the basics of setting something up. What we are going to try and do, is help you with the things that you might overlook. We’ve teamed up with Squarespace to put together a range of helpful advice on creating a successful website. We’ve looked at why you …

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The bounty of cheap behavioral data available today is a boon for marketers. Columnist Brian Massey explains how to take advantage of this cheap data to develop an effective landing page. I believe that cheap behavioral data will fundamentally change the way we do online marketing. How would this look for something as straightforward as developing a landing page? Below I’ve outlined nine studies — all of which can …

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Why should marketers care about Twitch? Columnist Chris Kerns takes a look at the growing live-streaming phenomenon and how marketers and brands can take advantage of the channel. Before you market to an audience, first you have to find them. Most marketers have their favorite channels — ones that have worked for them in the past, or where they feel most comfortable with the lingo and standards. But as time …

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When faced with a quieter period, you’ll undoubtedly dedicate some time to your marketing. Whether you’re selling your crafts online or hoping to land your next design project, you’ll want to make people aware that you’re open for business. From improving your website so it attracts more customers to boosting your videos or social updates, the following fresh marketing tools should help you enjoy a successful 2017. 1. Crazy …

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