January, 2017

All the posts published.

If you’re a busy freelancer working from home and your office space is in need of a bit of tender loving care, style expert and author Abigail Ahern has lots of of advice to help transform your home office. Here are five of Ahern’s top tips for creating a productive workspace… 01. Get a curved screen Curved screens are not only aesthetically more appealing, they also wrap you up …

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The bounty of cheap behavioral data available today is a boon for marketers. Columnist Brian Massey explains how to take advantage of this cheap data to develop an effective landing page. I believe that cheap behavioral data will fundamentally change the way we do online marketing. How would this look for something as straightforward as developing a landing page? Below I’ve outlined nine studies — all of which can …

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Why should marketers care about Twitch? Columnist Chris Kerns takes a look at the growing live-streaming phenomenon and how marketers and brands can take advantage of the channel. Before you market to an audience, first you have to find them. Most marketers have their favorite channels — ones that have worked for them in the past, or where they feel most comfortable with the lingo and standards. But as time …

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As you might expect in the month that plays host to CES, January’s round-up of the best new graphic design tools features some killer new hardware for creatives. From Dell’s cracking new Precision 5520 laptop to Wacom’s workflow-disrupting Intuos Pro Paper Edition, we’ve covered some of the most exciting new design tools below. The best free graphic design software It’s also been a good month for software. Corel led the …

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Every great designer has been inspired by another. So if you’re keen on a creative career in graphic design, you need to know just who the leaders are. Industry experts and guest lecturers from Shillington, which specialises in three and nine-month intensive courses for beginners, have revealed their own personal favourites and just who inspires them. As practising professionals and acclaimed designers in their own right, our lecturing team from …

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When faced with a quieter period, you’ll undoubtedly dedicate some time to your marketing. Whether you’re selling your crafts online or hoping to land your next design project, you’ll want to make people aware that you’re open for business. From improving your website so it attracts more customers to boosting your videos or social updates, the following fresh marketing tools should help you enjoy a successful 2017. 1. Crazy …

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  While it can be difficult to develop hard skills from scratch, it’s certainly not as difficult to hone your skills (including those softer skills) to get a competitive edge. Learning can take many different forms, so what can the web developers of tomorrow do to get ahead? To get an idea, Packt, creators of the skills learning platform Mapt, asked six of its expert authors and developers what …

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Giving out their recipes, doing crazy marketing stunts, and receiving MBE’s are just a few reasons why Brewdog have hit the headlines. Our digital marketing experts at Exposure Ninja look into their secrets of success. It was a typically cold British Tuesday morning when us digital marketing experts at Exposure Ninja were sat around our laptops with our much needed morning coffee. We started talking on our communication channel, Slack, …

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On-page SEO is no longer a simple matter of checking things off a list. There’s more complexity to this process in 2016 than ever before, and the idea of “optimization” both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you’ll need for on-page SEO success going forward. Click on the whiteboard image above to open a high resolution version in a new …

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In the 21st century, it’s impossible to play down the importance of having an effective online presence. Online branding is vital in building awareness of your business as well as being, and a great tool for making you stand out amongst competitors. Your online brand will be the first impression many potential customers get of your business so you need to get it right. Luckily, there are a number of …

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Photoshop has many types of layers and adjustment layers available, but there are six that you’ll find you need to use again and again. Learning how they should be used may seem a little daunting for beginners, but there are plenty of Photoshop tutorials to help you out, and once you’ve got to grips with them, you’ll find they play a part in the creative process of almost every image …

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Let’s face it. None of us have time to focus on social media marketing. There simply aren’t enough hours in the day to tweet or share updates on Facebook. Not when there are bills to pay and clients to serve. But you’ve got to keep yourself active because you’ll still want to benefit from that essential content and conversation, where you can build relationships and attract new business. So how …

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  “Genius is one percent inspiration and ninety-nine percent perspiration,” according to Thomas A. Edison. But when it comes to design, inspiration plays a much more important role, it’s an essential part of the creative process. You need to constantly spot things when you’re out and about, read books and magazines, and – of course – scour the internet to get inspired. To save you time, we’ve put together …

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  Whether you’re at university, looking for a job, working for someone else or freelancing – you undoubtedly need an online presence to succeed. But being on Behance or Cargo Collective alone might not give you the right level of exposure. This is where your own website becomes essential. It’s a chance to show prospective clients and employers just how good you are, and it’ll widen the net far …

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Social media is one of the fastest changing industries out there. Sometimes a cutting-edge technology changes the social game, or an old idea (e.g. virtual reality) gains viral popularly. Either way, the results always have a huge impact and 2017 will be no different. Here are five social media trends that will dominate 2017. 1. Social messaging When people discuss social media, there always seems to be more focus on …

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Social and digital marketing have hit their stride — and now that everyone is back from winter break and settling in to the new year, it’s time to review the lessons learned from last year, and look forward to what’s needed for your company to shine in 2017. From the evolving world of artificial intelligence to expectations of instant communications, Stacy DeBroff, CEO and founder of Influence-Central, shares her take …

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Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today’s Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, …

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If you simply can’t imagine life without your creative passion, then you’re probably looking at ways to turn that hobby into a career. Whether you paint, sculpt, sew, weave or make – the following 10 books come highly recommended, and will provide excellent advice on launching a creative business in 2017. 1. Make it Now!: Creative Inspiration and the Art of Getting Things Done by Anthony Burrill This life-affirming …

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Ever wondered what goes on behind the scenes when a company embarks upon a rebranding exercise? As with other vital areas of business, proper consideration and thought should be given to ensure that the visual output is reflective of the corporate values and brand personality. Logo design is an integral part of the branding process and something that is easy for businesses of all sizes to relate to. Done …

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Just discovered here at STC: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Please note: It was previously noted by Jennifer Slegg that Google was pulling some featured snippets from YouTube transcripts, but not their descriptions. What we’ve seen is coming from their descriptions, and also …

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To make sure your ecommerce offers and promotions are ready in advance we have put together a useful infographic that displays when each key date is in 2017 and also when you should (at the latest) start your promotion.

20 of the best places to find free assets for your graphic design projects by Katy Cowan of Creative Boom Almost no design project can be complete without the addition of the odd asset. Whether you need a stock photograph, vector, mockup or handy icon to add to your work – you’ll want to find what you need quickly and easily, and preferably without costing you a penny. The following helpful …

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What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects. Peter Minnium on December 30, 2016 at 10:38 am – Marketing Land   Dr. Herbert Simon, the Nobel prize-winning psychologist, coined the phrase “poverty of attention” back in 1971, at the dawn of the information age. “In an information-rich world,” he said, …

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Typography can make or break a project, particularly when you’re challenged with looking for the perfect script font. Which is why we’ve picked out 20 of the best in modern calligraphy to help you get it right in 2017. The following suggestions are available at an affordable price, all courtesy of our friends at Font Bundles – an online marketplace that offers exclusive deals on the highest quality premium and …

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Will Mullins explains the benefits & why your company should invest in SEO.

January, 2017 | Web. Design. Digital. Print. | Iced