Iced are an award-winning, branding, creative, web design and marketing, full-service agency.
9 St Georges Street, Chorley, Lancs, UK
(+44) 1257 543 503
hello@icedgraphics.com
Celestron have worked with us since 2019. We have designed and printed ads for magazines, created exhibition stands and packaging, created their brand guidelines and more! Since May 2021, Iced Digital are currently managing their social media accounts too! (Instagram and Twitter)
Celestron’s goal with their social media was to boost their followers and engagement.
As a team, we decided to create categories for their social media; Astronomy, Birdwatching, Community, STEM etc. We then made high-quality content, before getting it approved by Celestron and posting to the agreed on socials. We made sure to use SMO techniques whilst trialling what worked best for them.
Since running their socials we have kept track of the results, reporting back to Celestron every three months with updates on how their social media is performing.
We monitored and analysed the results from their Twitter and Instagram insights. Watching KPIs such as engagement, impressions, followers and reach, we have been able to determine the well-performing aspects of their socials and use this information to further achieve their goals.
Increasing Celestron’s followers has also helped to boost their engagement and impressions. The more this increases, the broader the audience we attract to their page!
While increasing their Twitter followers, Celestron has become a part of Twitter communities that focus on astronomy and bird watching. This has helped to boost their online presence.
When we started running their socials, we decided their Instagram needed the most focus due to it not being active much. According to Meta Business Suite, since the 1st of may their Instagram reach has hit almost 30k!