Great packaging design ensures that your product truly stands out from the rest, in this competitive and crowded marketplace.
Iced have had the great privilege to design strong, eye-catching and unique packaging for many clients, across a wide range of market sectors. These include alcohol, beauty, beverage, DIY, confectionary, craft, engineering, food, garden, health, home, industrial, music and toy designs.
We support our clients by creating and developing their products with distinctive, engaging, stand-out designs. Our expert team, high-tech equipment, straightforward thinking and careful planning, helps us produce outstanding, award-winning, exceptional packaging.
If the product packaging has been designed to show the actual product, then great – the consumer can view the quality, style, colour, etc which improves the opportunity for sales. However, if the consumer doesn’t know what the product is, what it does, what it does better (than the competition), then sales will be affected.
Whilst there may be many rules & requirements to include certain information (for printing purposes, legal or otherwise), simplicity in the packaging design is often the key here. Whilst the packaging may need to include barcodes, environmental statements, logos, ingredients, etc, a simple design promoting the product, the features and benefits is often the most effective.