Tom Parker Case Study

Tom Parker Ltd is a leading distributor of Fluid Power products in the UK. They are a loyal client of Iced and we have worked closely with their team since 2015. We have provided them with a wide range of support including Ecommerce websites for them and their resale network (no mean feet with over 36,0000 products!) and bespoke websites for their many distributors across the UK, email marketing, graphic design including cross channel brand campaigns, print adverts, web banners, video, content creation, covers, email footers, SEO, AdWords and fully linked interactive e-catalogues.

Web Design | Graphic Design

At the beginning of 2016, Tom Parker Ltd asked us to overview their digital offering. They had an outdated Ecommerce site (that their distributor websites ran off) that was restrictive, poorly optimised and not representing the innovative and forward thinking multi million pound company. The previous system did not allow duplicate products, had no SEO options, a basic category structure and no payment gateway expansion. Furthermore, the website was not mobile/ tablet friendly and was very time-consuming to populate.

Tom Parker Ltd were in need of a fresh, user-friendly and highly functioning Ecommerce site to handle the vast amount of products they distribute and to stand out in their industry by being optimised, easy to navigate and packed with helpful and informative features.

We designed & built a bespoke PHP Ecommerce site that provided Tom Parker Ltd with a high-performing, user-friendly site to accommodate their vast amount of products and traffic.

As well as designing and building a bespoke PHP site, we also worked closely with their marketing department to help them design their very special 50th year anniversary catalogue cover, which lead all their branding style for the year. We also created a digital flipbook, where every index and chapter section of this 1000 page catalogue is linked. Every single product is also linked allowing people to click on the product they need and add it to the website basket.

This year we launched an updated site, with lots of additional functionality including search by filters, a new image based nav, interactive FAQ page and very visual pages to promote their many services, brands and products.

The Outcomes.

By December 2016, their new site went live and since then, we have seen an increase each year in their sales and a high volume of returning visitors.

The Results.

+11%

Increase in users.

In comparison to their previous site, Tom Parker saw an increase in the number of users that their website was receiving.

-8%

Bounce rate.

Tom Parker are now seeing their bounce rate decrease and is continuing to decrease month-on-month.

+39.4%

Increase in sales.

In 2022 Tom Parker’s sales grew massively from the year previous.