Rebranding Your Business
Deciding to rebrand your business can be a daunting choice to make. However, with guidance from a professional, you can do it with ease and reassurance along the way. Continue reading to find out our tips and tricks!
Logo Design
First of all, investing in a professional logo design is super important. Your logo is the face of your brand, it’s what initially attracts or deters your potential cusomters; remember, first impressions matter! You want your logo to represent you: your brand, its quality and your values. Designing a logo is no simple task when you have so much you want to incorporate, which is why we highly suggest investing in a professional design. A designer will listen to your wants and needs, research your industry and competitors in order to create a unique logo. Professionals are there to help you and give you options. Not only will you end up with an impressive logo, a professional designer will provide you with all the file formats you need, for instance, png., jpg. and specific files for CMYK printing or web use.
What makes a good designer/client relationship?
When working with a new designer/client, you both need to establish your working styles and how you are going to blend the two. As a designer, explain your working style to your client so you are able to fully communicate the process with ease. You should make sure to discuss appropriate expectations to avoid any confusion or disappointments. Both sides being open and honest is paramount to success! When starting the process and relationship ground rules should be laid out; the clients brand is not only representing themselves but also you as a designer, so understanding both your principles is important. You also need to explain your scheduling; when you can and cannot be contacted, what the client can access and when and how will you share updates. Keeping your client informed is crucial to developing a good relationship.
Your brand is more than your logo
Branding is broad. It’s more than just a logo, its the whole experience! Having a sleek, uncluttered, consistent and easily navigable site is pivotal in your brands success. For example, guaranteeing a well thought out landing page to your email marketing ad can make all the difference in your sales and engagement. Simply spending time choosing the perfect font and colours can increase the overall impression of your site, (check out our instagram to see examples). Social media has the power to create a huge impact on your brand…wether its good or bad! Which is why it’s soooo important to allow a sizeable amount of focus in this area. Obviously it can all depend on your business, and who your target audience is. However, in todays world, social media can most likely be beneficial to anyone…so get posting!
Should you rebrand?
There are many reasons you may you chose to rebrand. Maybe you have simply outgrown your branding, or maybe you’ve merged with another company? Or, are you trying to connect with a new audience? Whatever your reasoning may be, we want to ensure that the branding reflects your vision, values and matches your mission statement. It all boils down to being proud of your business. Without being proud, how on earth will you increase your sales, engagement and productivity? By investing in a professional you will be ensuring all legalities are are up to date, including trademark vetting and URL. Branding should be simple, non-confusing and non-complicated. Something very important to consider is wether doing a full rebrand is actually what you need? You might just need some help creating more content, managing your social media, email marketing or designing new packaging. When working with a new agency you may want to take things slow and start off small. Maybe it’s because of budget, timing or you simply aren’t ready to completely rebrand. Here at Iced we are more than happy to make these small changes for you. We want to help you, advise you and guide you, with the common goal of boosting your brand. Working with a branding agency doesn’t have to mean the complete overhaul of your current branding! Feel free to contact us no matter how big or small the job.